St. Kitts is set to launch a new brand campaign.

Ellison “Tommy” Thompson, CEO of the St. Kitts Tourism Authority, made this disclosure to the media during the Caribbean Tourism Organization’s Destination Debriefings in the Cayman Islands this week.

Thompson said one of the first assignments of new Minister of Tourism Marsha Henderson will be to spearhead the launch of the campaign to the media in New York, which will be followed by similar events in Canada and the United Kingdom.

“St. Kitts is absolutely a magical place,” said Thompson, explaining that the colors, the fauna and flora of the island are integrated into the new and highly anticipated campaign. “The look and feel take on the nature, culture and the essence of St. Kitts,” he said, while predicting the campaign, which is the fruit of the hard work of the St. Kitts Tourism Authority team, will resonate positively with the people of the federation.

St. Kitts, which was named the Caribbean’s Leading Dive Destinationat the recent World Travel Awards, will unveil a new commercial, new creative, new audiovisual assets, updated brand materials and a redesigned website.