World Intellectual Property Day is celebrated annually on April 26^th. With it comes a reminder of the critical role that intellectual property rights play in promoting innovation and creativity. For many creatives, these rights are the key to protecting their work and ensuring they receive the recognition and compensation they deserve. However, navigating the complex world of intellectual property can be challenging, especially for those who are new to the field.

It is important for creatives to know how to protect their work and take control of their careers to enable them to build sustainable businesses. This can be achieved through protection afforded from Intellectual Property Rights. Enter Dennéil Larmond’s new book, Juice That Orange. As an Attorney-at-Law, Entrepreneur, and Adjunct Lecturer, Dennéil is well-versed in the legal landscape surrounding intellectual property rights.    

The sector is growing and offers significant opportunities for entrepreneurs. However, to succeed, you need to understand the legal landscape and how to protect your intellectual property. According to Dennéil, the book is particularly relevant for those in the creative economy in the Caribbean, which is also known as the orange economy. 

To provide creatives with the necessary tools to navigate this terrain of turning their creative passions into a thriving career, they need practical advice and real-world examples, not just theory. Juice That Orange covers a range of topics, including how to craft your story, identify your brand power, design for impact, find the dollar value of a secret, unlock innovation and maximise trade. 

Juice That Orange is a valuable resource for anyone looking to thrive in the creative economy. Whether you’re starting out or are a seasoned professional, Larmond’s book provides the tools and knowledge you need to succeed in this exciting and rapidly evolving sector. On this World Intellectual Property Day, it’s a timely reminder that protecting your work is crucial, and Juice That Orange is an excellent place to start.